Writing Website Pages for ASAPIL

by Mark D. Worthen, Psy.D., Webmaster, ASAPIL

Important Background
Writing for a website is different than writing for a scholarly publication. People tend to scan web pages as opposed to reading them word for word. Therefore, web pages need brisk, clear writing; short paragraphs; and emphasis on certain words or short phrases.

In addition, well-constructed web pages are centered on a specific keyword phrase. A keyword phrase consists of two or more words that people use to search for information on a particular subject. For example, someone who wants to learn about PTSD might type in "ptsd facts" into Google or another search engine.

Using proprietary software I have conducted what is known as "keyword research" for our website. As a result, I have collected a list of keyword phrases that are relevant to the general topic of psychological injury and law. These are high demand/low supply keyword phrases, which means that there are a large number of people who search using that phrase relative to the number of websites that provide information about that phrase.

Specific Instructions
1. Write your article in plain text. If you are a Windows user that would be Notepad (Start > Accessories > Notepad) and if you're a Mac user it would be TextEdit.

2. Write about the topic as it relates to psychological injury and law.

     a. For example, for "ptsd facts" I could write about this topic for a lay audience but instead I'm focusing on PTSD facts that are important in our area of psychological injury and law.

3. Review the list of keyword phrases at the end of this document. Choose a topic (keyword phrase) that you want to write about.

4. Create a headline that incorporates that keyword phrase. You can have a headline that consists of just the keyword phrase.

5. Use the keyword phrase in the first 90 characters of your text.

6. Use the keyword phrase once every five paragraphs or so. Some keyword phrases don't lend themselves easily to writing a normal sentence so you have to get creative in those instances.

     a. For example, one of our keyword phrases is "can ptsd qualify for disability". You might need to write sentences such as:

          i. Some people search for "can ptsd qualify for disability" because they are wondering if PTSD qualifies for Social Security disability.

          ii. Can PTSD qualify for disability? It depends on the nature of the disability program and, in some cases, how and when the PTSD developed.

7. For each paragraph you write, indicate a word or short phrase that should be in bold text. Do this by placing "<strong>" where the bold text should begin and "</strong>" where the bold text should end. Like this:

     a. Now is the time for all <strong>great men</strong> to come to the aid of their country.

When I publish the web page, that sentence would look like this:

     b. Now is the time for all great men to come to the aid of their country.

c.      The reason for bolding a little text in each paragraph is that it helps readers who are scanning the web page to identify quickly what the page is about.

8. If you want a portion of text to be italicized, put "<em>" where the italics should begin and "</em>" where they should end. Like this:

     a. The court found in <em>Jones v. Smith</em> (1995) that the test did not meet <em>Daubert</em> criteria. On a web page that sentence would look like this:

     b. The court found in Jones v. Smith (1995) that the test did not meet Daubert criteria.

9. If you want a portion of text to be underlined, put "<u>" where the underlining should begin and "</u"> where the underlining should end.

10. Write a brief bio for yourself which will appear at the bottom of the article. Be sure to include a link to your website. You can see how I did it on the PTSD Facts page I'm writing. (I haven't finished that page by the way). If you would like me to hyperlink a word or phrase and have it go to your website that's fine too. Just let me know which text you want hyperlinked and the URL of your website. For example:

     a. Mr. Jones specializes in employment law and personal injury cases. [Please link "employment law" to http://www.joneslawfirm/employment-law.html ]. When I publish your page, it would look like this:

     b. Mr. Jones specializes in employment law and personal injury cases.

     c. Note that the "joneslawfirm" link is one I made up, i.e., it's not a real link.

11. If you want to write a web page about a topic that is not covered by one of the keyword phrases in the list below, that's fine. But first please let me know the topic you want to write about so I can do some keyword research and see if there might be a good keyword phrase for you to use.

12. The length of your article (web page) should:

     a. Be at least 350 words.

     b. Cover the topic in sufficient depth such that the reader thinks to him or herself, "That was very helpful information."

13. Send me your web page as an email attachment. I will review what you've written and I will run it by a couple of Board members. So expect a little editing for clarity of expression, consistency with the psychological injury and law theme, accuracy, and the requirements noted above, e.g., using the keyword phrase every 5 paragraphs or so. I will let you know when your web page has been published (usually in just a few days).

14. Please include relevant references at the bottom of your article in APA or Bluebook style.

More Information
If you want a more detailed description of how to write effectively for an Internet audience, this free e-book does a very good job:

Netwriting Masters Course (opens a new window)

If for some reason that link does not work, use this one:

Netwriting Masters Course - Backup Link (opens a new window)

Note that the Netwriting e-book is aimed at a business audience so the emphasis is on selling but the principles it outlines apply to any website.

Keyword Phrases


These keyword phrases are listed in order from highest demand/supply ratio to lowest. All of them are worth writing about but the higher on this list, the more visitors we will receive.

Remember that you need to use the keyword phrase exactly as it is written. For example, you would need to use "anguish mental", not "mental anguish" in your article. As noted, that does make writing about some of these keyword phrases more challenging ... that's where your creativity comes in. :o)

Keyword Phrases
psychological journal articles
anguish mental
ptsd in soldiers
list of psychological disorders
ptsd and sleep apnea
expert witness psychiatric
clinician administered ptsd scale
mini mental status exam
psychiatrist expert witness
mmpi psychological test
disability ptsd
post traumatic stress disorder symptoms
illness malingering mental
stress disorders post traumatic
test of memory malingering
expert witness brain injury
principles of mental health law
personal injury damages expert witness
ptsd with anxiety attacks
punitive damages in california
ptsd and insomnia
post traumatic stress symptoms
employment law mental health
ptsd definition
ptsd incidence
ptsd interview
vietnam vet ptsd fraud
vietnam war ptsd
bipolar disorder and post traumatic
complex post traumatic stress disorder
disorders anxiety post traumatic stress
post traumatic stress disorder dreams
post traumatic stress disorder dsm
post traumatic stress disorder journal
testing for ptsd
va ptsd
post traumatic stress reaction
anxiety disorder post stress traumatic
complex post traumatic stress syndrome
law and mental disability
malingering test
post traumatic depression
post traumatic stress syndrome links
post traumatic war syndrome
sleep disorder and post traumatic
symptoms post traumatic stress disorder
trauma post traumatic stress syndrome
war post traumatic stress
cause post traumatic stress disorder
employment law mental health problems
mental anguish suit
mild traumatic brain injury psychological
post traumatic stress disorder signs
post traumatic stress syndrome after
ptsd compensation exams
ptsd syndrome
ptsd war
vietnam war post traumatic stress
books post traumatic stress disorder
definition ptsd
delayed ptsd
post traumatic stress disorder claims
post traumatic stress syndrome military
ptsd and the military
ptsd bipolar
scale for posttraumatic stress disorder
mental health and the law
personality ptsd
symptoms post traumatic stress
minnesota multiphasic personality inventory-2
ptsd causes
ptsd and depression
interpreting psychological tests
post stress symptom syndrome traumatic
psychiatry expert witness
military sexual trauma
claims for post traumatic stress
medical disability ptsd
causes of ptsd
post traumatic stress disorder effects
posttraumatic anxiety disorder symptoms
projective psychological test
psychological science journal
mental status exam
psychiatric expert witness
criteria for ptsd
malingering memory test
define post traumatic stress syndrome
ptsd articles
ptsd disability rating
definition post traumatic stress
posttraumatic stress disorder information
malingering in civil proceedings
alexithymia
forensic psychology expert witness
legal cases psychological testing
diagnosis disorder post stress traumatic
diagnosis of post traumatic stress
neuropsychologist expert witness deposition list
evaluation of psychological testing
psychological assessment tests
psychological sequelae
employment law and mental health
expert witness forensic psychiatrist
mental illness and employment law
ptsd appeal va decision
ptsd veterans disability denied
punitive damages in nm
expert witness psychiatry
assessing psychological trauma and ptsd
legal issues regarding psychological testing
mental health and occupational law
occupational mental health law
ptsd assessment
tests for malingering
tn punitive damages
va ptsd compensation rules
forensic psychological testing
mental health and labor law
psychological test minnesota
psychological trauma journal
ptsd evaluation
ptsd va test
punitive damages louisiana
tn punitive damages as defendant
va ptsd test
deposing expert witnesses
mmpi-2
california small claims punitive damages
can ptsd qualify for disability
car accident punitive damage
construct validity in psychological tests
correct use of psychological test
establish malice for punitive damages
federal mental health law
federal punitive damages
florida vicarious liability punitive damages
forensic psychology ptsd
legal malpractice ny punitive damages
malingering post traumatic stress disorder
mental anguish and punitive damages
mental anguish causing nervousness
mental health law canada
minnesota bifurcate punitive damages
minnesota complaint punitive damages
mmi psychological test
mmpi 2 rf ptsd scale
mmpi-2-rf ptsd scale
ohio tort reform punitive damages
pedestrian accident ptsd
peer review articles on malingering
psychological test for personaility disorders
psychological tests diagnostic tool
ptsd attorney usa
ptsd disability rating ada
ptsd false allegation
ptsd federal va appeals process
punitive damage coverage federal arbitration
punitive damages definition
punitive damages georgia
punitive damages in idaho
punitive damages louisiana insurance
punitive damages under ohio law
punitive damages under sdwa
texas punitive damages judicial corruption
traumatic brain injury psychological effects
va ptsd claims denials
va ptsd compensation claims
what are punitive damages
neuro psychology
expert witness depositions
mental hygiene law
acute stress disorder
medical expert witness referrals

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